Measuring the Effectiveness of Digital Initiatives | Virtual Roundtable
Tuesday, April 26 | 11 a.m. - 12:30 p.m. EST
Your roundtable hosts
Partner, IT Services Research
Vice President, IT Services Research
Approximately 40% of digital initiatives struggle with implementation, largely because there is a mismatch between expectations and the metrics used to measure progress. Enterprises need to be clear on their digital objectives – and IT and the business unit must be aligned – in order to achieve success.
As enterprises’ digital strategies mature, focus shifts from a traditional IT-centric view to a more “business process-centric” view. Along with that shift comes a need to establish business-appropriate KPIs. This session will offer a brief overview of these new-world metrics, followed by a discussion among participants around the what, how, and why of their digital KPIs.